Following an extensive research on the beauty industry in Southeast Asia, it was brought to light that the majority of beauty shows in the region were B2C oriented (Business t COnsumer – where the products and services exhibited were targeted at the public) and not B2B (Business to Business – where exhibitors cater specifically to the beauty professionals in the industry such as salon and spa owners, beauty academy students and potential investors in the beauty trade).

ECMI Trade Fairs SEA thus conceptualised and launched Cosmobeauté, a very first beauty trade exhibition in Southeast Asia that caters to beauty professionals such as importers, distributors, professional beauticians, spa therapists, etc.

 There have been similar international beauty shows organised in Europe and independent shows in Asia but to date, there was no one show that aimed at a regional platform for the Southeast Asia market.

 The project team behind the flagship CosmoBeauté series of events has extensive knowledge of the beauty, spa and wellness industry. With a combined experience of more than 50 years in organizing international trade shows. ECMI organizes CosmoBeauté Asia in Kuala Lumpur, CosmoBeauté Indonesia in Jakarta and CosmoBeauté Vietnam in Ho Chi Minh annually. It is the only event organizer in the region to bring such a premier trade event in South East Asia.

The mission of CosmoBeauté series events is to bridge exhibitors with up and coming markets in South East Asia for cosmetics, beauty, spa & wellness equipment and products.

For more information, please visit www.cosmobeauteasia.com