Malaysia International Food & Beverage 2011, 13 – 15 July 2011, Putra World Trade Centre (PWTC) KL

MIFB 2011 Logo


Each year, MIFB plays a pivotal role in bringing together F&B industry players and professionals from around the world to interact, transact and explore unlimited business opportunities from a multi-billion dollar global marketplace. Its proven track record, popularity with trade visitors and success for exhibitors have earned itself accolades of being one of the most anticipated events of its kind in the region.

Following the successful achievements of the last eleven years, with thousands of successful business matches and partnerships to its credit, MIFB 2011 is set to once again serve up a rich variety of F&B products and services; creating a vibrant mix of opportunities for industry players to speak directly to their focused target market – be it from the front service end, production line or the creative kitchen.

MIFB 2011 is the ultimate platform to discover new trends, innovative device, specialty products and much more.

An Innovative Vibrant Mix of Opportunities
Set against a rich historical background and being a multi-racial and multi-cultural country, Malaysia is also a food haven with an extensive array of mouth-watering local and international cuisines. With Malaysia’s strategic location in the Asean region that provides the gateway to 550 million population in the region and its positioning as the international halal food hub, it provides a window of opportunities for local and international F&B business fraternity into exploring new trades and investment opportunities globally.

• Broad-based F & B Industry that are Uniquely Malaysian
The Malaysian F & B industry is very broad based which contributes to the production diversity found in the industry. With its traditional agricultural base and rich natural resources, it encompasses a diverse range of high quality products that are uniquely Malaysian, including canned and frozen food, seafood, herbs and spices, cocoa products dairy products, sugar and confectionary products that are among the food items identified with export potentials and most sought after by international buyers.

• Transforming Agriculture as a High Economic Growth
Earmarked as one of the 12 key economic growths under the National Key Economic Areas (NKEA) in the 10th Malaysia Plan, agriculture will be optimized through high technology transformation while ensuring sustainable measures are taken to protect and improve the natural environment. The development of commercial agriculture through sustainability principles calls for innovative production for high yield and income while ensuring minimal effects on soil fertility, water and air quality, and biodiversity. To encourage best agricultural practices and upgrade agriculture infrastructure, the Government will allocate RM6 billion for the agriculture sector.

• Promoting and Intensifying Halal Food Industry
The potential market for halal food is estimated to be about USD 350 billion to USD 410 billion per year based on the world Muslim population of over 1.5 billion. Malaysia is recognized as an International Halal Food Hub with its strategic route as the premier halal food supply based and global certification center that makes it the ideal springboard to the global food market.

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